Anna Kopp studied international communication at the International Business Institute of University Stockholm before moving to Germany.
Since 1993 in the IT industry in sales, operations and management and 15 years at Microsoft.
She was responsible globally for customer satisfaction in the online division before switching to IT 3 years ago and is now driving business processes and technology in Germany.
With focus on efficiency and simplification she leads the digital transformation from IT perspective.
Since 2017 she is also Regional Office Lead for the HQ Schwabing where she drives the modern world of work from a cultural perspective.
She believes firmly that the human being is the focal point for all the changes in todays world.
Why did it take a global pandemic for so many businesses to see true digitalisation, and what will the lasting effects be?
For most, lockdown happened quickly, and many organisations have been surprised how successfully they have adapted; but how permanent is this ‘new normal’?
We’ve talked about flexible and remote working for years, but for many it took a crisis to really make it happen. How will this impact the way resource, engage and reward our workforce?
Customer expectations are changing, do organisations have the ability to keep up? We explore what is at the heart of what customers ‘want’ and how can organisations adapt.
Could this be the dawn of a new age for equality? After all, everyone has access to Zoom, the ‘old boys’ clubs are closed, and the children are within arms-reach of both parents. If only it were that easy…